ekru.in

In development · launching soon

ekru.in

Embrace Elegance in Simplicity

ekru.in is building a subscription grooming box that delivers monthly skincare and haircare samples to subscribers.

Be first to know when we launch. No spam, ever.

Build log

  1. Name secured2019
  2. Brand identitySep 2026
  3. ConceptSep 2026
  4. Product demoSep 2026

What we're building

Well-made, natural products are buried under fast fashion and noise.

ekru.in is our answer. Here is how it will work:

  1. Discover curated, natural and handmade products
  2. Buy with clear sourcing and sizing
  3. Care for them well — and wear them longer
Read the concept →

Inside the build

BrandLogo, colour, typography and stationerybrand.ekru.in → ConceptThe problem, the idea and how it worksconcept.ekru.in → DemoA working preview of the productdemo1.ekru.in → WorkspaceSign in for the team and partnerspanel.ekru.in →

Partner with us

We're building ekru.in and we're open to the right partners — co-founders, investors, operators and strategic partners in beauty and fashion. If you'd like to be part of it, tell us a little about yourself.

Or write to hello@ekru.in.